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~person:"Christodoulides, George"
~person:"Werani, Thomas"
~subject:"Economics"
~subject:"Lieferantenmanagement"
~subject:"Metaanalyse"
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Search: subject:"B-to-B-Marketing"
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Economics
Lieferantenmanagement
Metaanalyse
B-to-B-Marketing
11
Business-to-business marketing
11
Supplier relationship management
9
Business-to-Business-Marketing
8
Brand management
6
Markenführung
6
Beziehungsmarketing
5
Relationship marketing
5
Brand image
4
Markenimage
4
Social Web
4
Social web
4
Brand
3
Deutschland
3
Germany
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Markenartikel
3
Marketing management
3
Marketingmanagement
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Aufsatzsammlung
2
B2B
2
Beschaffung
2
Controlling
2
Großbritannien
2
Internet marketing
2
Kundenbindung
2
Management control
2
Marketingstrategie
2
Online-Marketing
2
Procurement
2
Social media
2
Theorie
2
Theory
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United Kingdom
2
Wertorientiertes Management
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Adoption
1
Advertising effects
1
B2B brand
1
Beschaffungsmarketing
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Christodoulides, George
Werani, Thomas
Kleinaltenkamp, Michael
19
Svensson, Göran
19
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Jacob, Frank
9
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Sridhar, Shrihari
8
Homburg, Christian
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Geile, Andrea
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Cova, Bernard
5
Ehret, Michael
5
Evanschitzky, Heiner
5
Geiger, Ingmar
5
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing : EJM
1
Journal of business economics : JBE
1
Lehrbuch
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Neue betriebswirtschaftliche Forschung : nbf
1
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
2
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1
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
2
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
3
How should successful business models be configured? : results from an empirical study in business-to-business markets and implications for the change of business models
Werani, Thomas
;
Freiseisen, Bernhard
; …
- In:
Journal of business economics : JBE
86
(
2016
)
6
,
pp. 579-609
Persistent link: https://www.econbiz.de/10011667141
Saved in:
4
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
5
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
6
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
7
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515212
Saved in:
8
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
Saved in:
9
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
-
2006
Persistent link: https://www.econbiz.de/10004920207
Saved in:
10
Bewertung von Kundenbindungsstrategien in B-to-B-Märkten : Methodik und praktische Anwendung
Werani, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002098732
Saved in:
1
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