Krystallis, Athanasios; Papadopoulou, Victoria; … - In: Agricultural Economics Review 05 (2004) 2
The survey aims at analysing the current positioning of Greek feta cheese. A regional UK market is selected as a typical research location. Four components of feta cheese's marketing mix (country of origin, brand name, type of milk used and price) are included in a conjoint task of product...