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~person:"Chugh, Richa"
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Chugh, Richa
Leach, Mark
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Leach, Mark P.
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Liu, Annie H.
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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B2B buyers' emotions and regulatory focus in justice and switch back decisions
Chugh, Richa
;
Gould, Noel
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 73-89
Persistent link: https://www.econbiz.de/10014282227
Saved in:
2
A sales process framework to regain B2B customers
Liu, Annie
;
Leach, Mark
;
Chugh, Richa
- In:
The journal of business & industrial marketing
30
(
2015
)
8
,
pp. 906-914
Persistent link: https://www.econbiz.de/10011496790
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