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~person:"Chumak, Ganna"
~person:"Garg, Akanksha"
~subject:"Conceptual Model"
~subject:"Konsumentenverhalten"
~subject:"Strategic management"
~subject:"Strategisches Management"
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Conceptual Model
Konsumentenverhalten
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conceptual model
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Brand image
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foresight
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foresight marketing
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individual images
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management
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online image
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Chumak, Ganna
Garg, Akanksha
Aloini, Davide
2
Dulmin, Riccardo
2
Jain, Varsha
2
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2
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2
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2
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1
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International journal of management concepts and philosophy : IJMCP
1
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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2
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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