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Consumer behaviour
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multichannel shopping
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Chung, Sorim
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It is different than what I saw online : negative effects of webrooming on purchase intentions
Chung, Sorim
;
Cho, Cecile K.
;
Chakravarti, Amitav
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 131-149
Persistent link: https://www.econbiz.de/10012796080
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