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~person:"Cian, Luca"
~person:"Kövecses, Zoltán"
~subject:"Consumer preferences"
~subject:"marketing communication"
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Consumer preferences
marketing communication
Metapher
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Cian, Luca
Kövecses, Zoltán
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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The conceptual effects of verticality in design
Cian, Luca
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 40-52)
.
2016
Persistent link: https://www.econbiz.de/10011593186
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2
On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca
;
Krishna, Aradhna
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
4
,
pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
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