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~person:"Claassen, Wilma"
~person:"Park, Sangchul"
~person:"Reijmersdal, Eva A. van"
~person:"Willemsen, Lotte M."
~subject:"Celebrity endorsement"
~subject:"Sportmarketing"
~type:"article"
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Search: subject_exact:"Television advertising"
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Celebrity endorsement
Sportmarketing
Fernsehwerbung
9
Television advertising
9
Advertising effects
7
Werbewirkung
7
Consumer behaviour
4
Konsumentenverhalten
4
Netherlands
4
Niederlande
4
Product Placement
4
Product placement
4
Corporate disclosure
3
Unternehmenspublizität
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Auskunftspflicht
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Disclosure regulation
2
Public relations
2
Sponsoring
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Sponsorship
2
Sport event
2
Sports marketing
2
Sportveranstaltung
2
Öffentlichkeitsarbeit
2
Brand image
1
Brand management
1
Celebrity-Werbung
1
Children
1
Credibility
1
Football
1
Fußball
1
Glaubwürdigkeit
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Internet marketing
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Kinder
1
Markenführung
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Markenimage
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Media usage
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Mediennutzung
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Online-Marketing
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Psychology of advertising
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Sport
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Claassen, Wilma
Park, Sangchul
Reijmersdal, Eva A. van
Willemsen, Lotte M.
Cheong, Yunjae
2
Kim, Kihan
2
Aiyeku, Joseph F.
1
Akcay, Okan
1
Allan, David
1
Bennett, Gregg
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Boutsouki, Christina
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Breuer, Christoph
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Dalgin, M. Halim
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Dekker, Kim
1
Federmair, Klaus
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1
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1
Hatzithomas, Leonidas
1
Ilicic, Jasmina
1
Inoue, Yuhei
1
Jeong, Yongick
1
Kaliyamoorthy, S.
1
Kim, Hyuksoo
1
Klapper, Daniel
1
Leigh, James H.
1
Li, Dan
1
Li, Lijie
1
Lis, Bettina
1
Moorman, Marjolein
1
Muruganantham, G.
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Neijens, Peter C.
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Noh, Yeayoung
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Nor Azura Adzharuddin
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Post, Martin
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Rumpf, Christopher
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Scaringella, Laurent
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Smit, Edith G.
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Smith, Michael D.
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Smolianov, Peter
1
Stephens-Davidowitz, Seth
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
2
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
3
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
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