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~person:"Claassen, Wilma"
~person:"Park, Sangchul"
~person:"Reijmersdal, Eva A. van"
~person:"Willemsen, Lotte M."
~subject:"Corporate disclosure"
~subject:"Sportmarketing"
~type:"article"
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Search: subject_exact:"Television advertising"
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Corporate disclosure
Sportmarketing
Fernsehwerbung
9
Television advertising
9
Advertising effects
7
Werbewirkung
7
Consumer behaviour
4
Konsumentenverhalten
4
Netherlands
4
Niederlande
4
Product Placement
4
Product placement
4
Unternehmenspublizität
3
Auskunftspflicht
2
Disclosure regulation
2
Public relations
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sports marketing
2
Sportveranstaltung
2
Öffentlichkeitsarbeit
2
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Credibility
1
Football
1
Fußball
1
Glaubwürdigkeit
1
Internet marketing
1
Kinder
1
Markenführung
1
Markenimage
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Psychology of advertising
1
Sport
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Claassen, Wilma
Park, Sangchul
Reijmersdal, Eva A. van
Willemsen, Lotte M.
Neijens, Peter C.
3
Boerman, Sophie C.
2
Cheong, Yunjae
2
Kim, Kihan
2
Aiyeku, Joseph F.
1
Akcay, Okan
1
Allan, David
1
Beckert, Johannes
1
Bennett, Gregg
1
Bijmolt, Tammo H. A.
1
Boutsouki, Christina
1
Breuer, Christoph
1
Dalgin, M. Halim
1
De Jans, Steffi
1
Dekker, Kim
1
Federmair, Klaus
1
Fortunato, John A.
1
Harms, Bianca
1
Hartmann, Wesley R.
1
Hatzithomas, Leonidas
1
Hoekstra, Janita Cornelia
1
Hudders, Liselot
1
Inoue, Yuhei
1
Jeong, Yongick
1
Kim, Hyuksoo
1
Klapper, Daniel
1
Koch, Thomas
1
Leigh, James H.
1
Li, Dan
1
Moorman, Marjolein
1
Noh, Yeayoung
1
Rumpf, Christopher
1
Schulz-Knappe, Charlotte
1
Smit, Edith G.
1
Smith, Michael D.
1
Smolianov, Peter
1
Stephens-Davidowitz, Seth
1
Tran, Hai L.
1
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
5
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1
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
4
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
5
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
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