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~person:"Claassen, Wilma"
~person:"Park, Sangchul"
~person:"Reijmersdal, Eva A. van"
~person:"Willemsen, Lotte M."
~subject:"Sportmarketing"
~type:"article"
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Sportmarketing
Fernsehwerbung
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Television advertising
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Advertising effects
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Consumer behaviour
4
Konsumentenverhalten
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Brand image
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Football
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Claassen, Wilma
Park, Sangchul
Reijmersdal, Eva A. van
Willemsen, Lotte M.
Cheong, Yunjae
2
Kim, Kihan
2
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Moorman, Marjolein
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Journal of advertising : official publication of the American Academy of Advertising
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
2
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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2
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
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