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~person:"Claren, Saskia"
~person:"Ringle, Christian M."
~person:"Sattler, Henrik"
~subject:"Celebrity endorsement"
~subject:"Consumer goods industry"
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Celebrity endorsement
Consumer goods industry
Brand extension
12
Markentransfer
12
Brand image
6
Consumer behaviour
6
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6
Konsumentenverhalten
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Brand extension theory
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Brand extensions
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Consumer goods
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Ecolabeling
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Fast-moving consumer goods (FMCG)
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Football
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Green brand extensions
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Claren, Saskia
Ringle, Christian M.
Sattler, Henrik
Reinstrom, Christian
3
Castillo, Ernesto del
2
Osorio, María Lucila
2
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Brandstätter, Marion
1
Bündgen, Karolin
1
Cambra-Fierro, Jesús
1
Centeno, Edgar
1
Centeno-Velázquez, Edgar
1
Chang, Kyungro
1
Clemente, Maria
1
Erfgen, Carsten
1
Foscht, Thomas
1
Frank, Sarah
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Gierl, Heribert
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Giovanis, Apostolos N.
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Harmon-Kizer, Tracy R.
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Hesse, Andreas
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Meyer, Frederik
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Morgan, Neil A.
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Plantsch, Michael
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Rego, Lopo L.
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Schnittka, Oliver
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Seo, Hyo Min
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Journal of business economics : JBE
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
2
Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
3
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
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