Claudio, Bosio A.; Edoardo, Lozza; Daniele, Novello - In: Micro & Macro Marketing (2010) 1, pp. 45-72
This paper proposes an analysis of consumer and business sentiment in Italy. The analysis is based on two continuous surveys (Climi Sociali e di Consumo, Climi Aziendali) conducted by Gfk Eurisko since 2001. During the past year (2009) a clear mismatch occurred between macroeconomic trends...