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~person:"Clayton, Russell B."
~person:"Hagtvedt, Henrik"
~subject:"Brand management"
~subject:"Marketingmanagement"
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Clayton, Russell B.
Hagtvedt, Henrik
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A brand (new) experience : art, aesthetics, and sensory effects
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 425-428
Persistent link: https://www.econbiz.de/10013199115
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2
Establishing a factor model for aesthetic preference for visual complexity of brand logo
Wang, Zongyuan
;
Duff, Brittany R. L.
;
Clayton, Russell B.
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10012242906
Saved in:
3
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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