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~person:"Clement, Michel"
~person:"Hennig-Thurau, Thorsten"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Film+industry"
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Konsumentenverhalten
Film industry
25
Filmwirtschaft
25
Consumer behaviour
7
Brand management
5
Markenführung
5
Deutschland
4
Erfolgsfaktor
4
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Movies
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Clement, Michel
Hennig-Thurau, Thorsten
Moon, Sangkil
4
Moretti, Enrico
4
Bazerman, Max H.
3
Collins, Alan
3
Dördrechter, Nikolai
3
Milkman, Katherine L.
3
Rogers, Todd
3
Sedgwick, John
3
Song, Reo
3
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2
Balázs, Gyenge
2
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2
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2
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2
DellaVigna, Stefano
2
Delre, Sebastiano A.
2
Dens, Nathalie
2
Elberse, Anita
2
Eliashberg, Jehoshua
2
Henning, Victor
2
Holbrook, Morris B.
2
Houston, Mark B.
2
Hu, Ye
2
Kim, Junhee
2
Kim, Sangkyun
2
Kim, Seongseop
2
Kupfer, Ann-Kristin
2
Lowe, Ben
2
Lu, Shijie
2
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2
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2
McKenzie, Jordi
2
Michalopulos, Stelios
2
Nishijima, Marislei
2
Oberholzer-Gee, Felix
2
Oh, Chong
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Park, In-Uck
2
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Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
The journal of media economics
1
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ECONIS (ZBW)
7
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1
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
2
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
3
Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10009012488
Saved in:
4
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
5
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
6
Adoption of new movie distribution services on the internet
Papies, Dominik
;
Clement, Michel
- In:
The journal of media economics
21
(
2008
)
3
,
pp. 131-157
Persistent link: https://www.econbiz.de/10003807381
Saved in:
7
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
Saved in:
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