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~person:"Clement, Michel"
~subject:"Innovation"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Die Theorie des geplanten Verhaltens zur Ermittlung von Konsumentenpräferenzen bei Medieninnovationen
Papies, Dominik
;
Clement, Michel
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
),
pp. 80-92
Persistent link: https://www.econbiz.de/10003488512
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