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~person:"Clerides, Sofronis"
~person:"Skiera, Bernd"
~person:"Soberman, David A."
~subject:"Store brand"
~type_genre:"Working Paper"
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Private labels : psychological versioning of typical consumer products
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
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