Cobb Walgren, Cathy - In: Young Consumers 17 (2016) 4, pp. 299-320
each child specifically asked the company to write back. Those firms which did were more likely to respond with a letter … only than with a letter plus add-on. And the corporate letters, by and large, were written at an educational level which …. Children could not have taken any public action to resolve their dissatisfaction. But they had to be willing to write a letter …