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~person:"Coburn, Victor"
~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Coburn, Victor
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International journal of technology marketing : IJTMkt
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Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
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