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~person:"Coffey, Amy Jo"
~subject:"Consumer behaviour"
~subject:"Interaktive Medien"
~subject:"Markenführung"
~subject:"Website"
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Consumer behaviour
Interaktive Medien
Markenführung
Website
Interactive media
2
Konsumentenverhalten
2
Viral marketing
2
Virales Marketing
2
E-commerce
1
Electronic Commerce
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Internet marketing
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Internet usage
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Internetnutzung
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Media usage
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Mediennutzung
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Online retailing
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Online-Handel
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Online-Marketing
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audience valuation
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interactive feature
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interactivity
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online participation
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online video
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Coffey, Amy Jo
Bauer, Hans H.
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Cauberghe, Verolien
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JMM : the international journal on media management
1
Journal of media business studies
1
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ECONIS (ZBW)
2
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Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yang, Yang
;
Coffey, Amy Jo
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 77-103
Persistent link: https://www.econbiz.de/10010418210
Saved in:
2
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
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