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~person:"Coffey, Amy Jo"
~subject:"Fremdsprache"
~subject:"teaching materials"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Coffey, Amy Jo
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JMM : the international journal on media management
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The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
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The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
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