Liu, Wei; Sparks, Beverley; Coghlan, Alexandra - In: International Journal of Contemporary Hospitality Management 29 (2017) 7, pp. 1937-1955
Purpose This paper aims to use a concurrent mixed method approach to explore the key variables that can influence customer experience at a food and wine event. Design/methodology/approach A concurrent mixed methods approach, using a participant-generated image (PGI) method, together with a...