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Cohen, Joel B.
Hughes, G. David
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Affect Monitoring and the Primacy of Feelings in Judgment
Pham, Michel Tuan
;
Cohen, Joel B.
;
Pracejus, John W.
; …
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
2
,
pp. 167-188
Persistent link: https://www.econbiz.de/10006657596
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Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Pham, Michel T.
;
Hughes, G. D.
;
Cohen, Joel B.
-
1993
Persistent link: https://www.econbiz.de/10000876068
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