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~person:"Cohen, Justin"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Marketing management"
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Brand management
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Cohen, Justin
Peitz, Martin
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Hakenes, Hendrik
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Hausladen, Helmut
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Besch, Michael
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Bodet, Guillaume
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Gurău, Călin
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Ilicic, Jasmina
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Lado Coustré, Nora
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Mohan, Mayoor
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Nguyen, Cathy
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Norman, Andrew T.
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Quamina, La Toya
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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