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~person:"Colleoni, Elanor"
~person:"Lütters, Holger"
~subject:"Data Mining"
~subject:"Marketingmanagement"
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New forms of digital marketing research
Colleoni, Elanor
- In:
The Routledge companion to digital consumption
,
(pp. 124-134)
.
2013
Persistent link: https://www.econbiz.de/10009690742
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Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
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