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~person:"Collins, Nathalie"
~subject:"Customer retention"
~subject:"Deutschland"
~subject:"Hotellerie"
~subject:"Markenimage"
~subject:"Satisfaction"
~type_genre:"Book section"
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Exploring the rise of fandom in contemporary consumer culture
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Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
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