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~person:"Conduit, Jodie"
~person:"Jain, Varsha"
~subject:"Brand image"
~subject:"Celebrity endorsement"
~subject:"Consumer behaviour"
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Search: subject:"Conceptual Model"
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Brand image
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conceptual model
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Conduit, Jodie
Jain, Varsha
Roy, Subhadip
3
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2
Ko, Yong Jae
2
Behl, Abhishek
1
Biscaia, Rui
1
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1
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1
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International journal of management concepts and philosophy : IJMCP
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
4
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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