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~person:"Conduit, Jodie"
~person:"Ko, Yong Jae"
~person:"Roy, Subhadip"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Brand image
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Brand management
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conceptual model
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Conduit, Jodie
Ko, Yong Jae
Roy, Subhadip
Arai, Akiko
2
Jain, Varsha
2
Behl, Abhishek
1
Biscaia, Rui
1
Chen, Tom
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1
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Hoanh-Su Le
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Qualitative market research : an international journal
1
Sport Management Review
1
Sport management review
1
The journal of product & brand management
1
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1
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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2
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
3
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
4
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
5
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
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