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~person:"Conejo, Francisco"
~person:"Franses, Philip Hans"
~subject:"Markenartikel"
~subject:"Sales promotion"
~subject:"Statistische Methode"
~type:"book"
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Markenartikel
Sales promotion
Statistische Methode
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Conejo, Francisco
Franses, Philip Hans
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ECONIS (ZBW)
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A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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3
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
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