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~person:"Coney, Kenneth A."
~person:"Gabrys, Enrico"
~person:"Levens, Michael"
~subject:"Marketingmanagement"
~type_genre:"Lehrbuch"
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Consumer behaviour
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Coney, Kenneth A.
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ECONIS (ZBW)
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1
Marketing : defined, explained, applied
Levens, Michael
-
2012
-
2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
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2
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
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3
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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4
Consumer behavior : implications for marketing strategy
Hawkins, Del I.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10013481560
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