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~person:"Confente, Ilenia"
~person:"Festge, Fabian"
~subject:"Relationship marketing"
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Relationship marketing
Kundenbindung
8
B-to-B-Marketing
4
Business-to-business marketing
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Confente, Ilenia
Festge, Fabian
Homburg, Christian
11
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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