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~person:"Confente, Ilenia"
~subject:"Internet marketing"
~subject:"Werbewirkung"
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Confente, Ilenia
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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