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~person:"Conlon, Bernard"
~subject:"Brand"
~subject:"Internationales Marketing"
~type_genre:"Working Paper"
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Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
Conlon, Bernard
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
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