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~person:"Cooper, Holly"
~person:"Gambetti, Rossella C."
~subject:"Markenarchitektur"
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Markenarchitektur
Brand architecture
5
Brand management
5
Markenführung
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Business ethics
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate reputation
2
Corporate social responsibility
2
Firmenimage
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Luxury goods
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Luxusgüter
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Unternehmensethik
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corporate heritage
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Authentic core
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Brand image
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Corporate branding
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Corporate heritage brand paradox
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Heritage brand renewal
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Immaterielle Werte
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Intangible assets
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Marketingmanagement
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Relative invariance
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Sustainability reporting
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brand crisis
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brand recovery
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business-society relations
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Cooper, Holly
Gambetti, Rossella C.
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
11
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
7
Esch, Franz-Rudolf
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Merrilees, Bill
7
Miller, Dale
7
Otubanjo, Olutayo
7
Peitz, Martin
7
Abratt, Russell
6
Bang, Nguyen
6
Brexendorf, Tim Oliver
6
Burmann, Christoph
6
Chen, Weifeng
6
Anisimova, Tatiana
5
Brunner, Christian Boris
5
Greyser, Stephen A.
5
Keller, Kevin Lane
5
Mingione, Michela
5
Rindell, Anne
5
Sarkar, Soumya
5
Schultz, Majken
5
Cuomo, Maria Teresa
4
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Juntunen, Mari
4
Kleyn, Nicola
4
Langner, Tobias
4
Powell, Shaun M.
4
Redler, Jörn
4
Stuart, Helen
4
Suppliet, Moritz
4
Tomczak, Torsten
4
Urde, Mats
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The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
International studies of management and organization
1
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ECONIS (ZBW)
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
3
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
4
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
5
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
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