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~person:"Cooper, Holly"
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Cooper, Holly
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
11
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
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Burghausen, Mario
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Esch, Franz-Rudolf
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Iglesias, Oriol
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Ind, Nicholas
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Merrilees, Bill
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Miller, Dale
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Peitz, Martin
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Dev, Chekitan S.
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Hatch, Mary Jo
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Kleyn, Nicola
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Langner, Tobias
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Powell, Shaun M.
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The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
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The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
3
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
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