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~person:"Cooper, Tony"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Cooper, Tony
Hruschka, Harald
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Marketing intelligence & planning
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The journal of product & brand management
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ECONIS (ZBW)
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
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