//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Corkindale, David"
~person:"Haber, Tobias E."
~subject:"Brand image"
~subject:"Haarkosmetik"
~subject:"Konsumgüterindustrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Shampoo"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Haarkosmetik
Konsumgüterindustrie
Brand management
2
Hair care product
2
Markenführung
2
2005
1
Consumer behaviour
1
Deutschland
1
Germany
1
Großbritannien
1
Konsumentenverhalten
1
Markenimage
1
Market share
1
Marktanteil
1
Product differentiation
1
Produktdifferenzierung
1
United Kingdom
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Corkindale, David
Haber, Tobias E.
Hefter, Katharina
2
Moskowitz, Howard R.
2
Schmid, Stefan
2
Ahmed, Zafar U.
1
Albrecht, Carmen-Maria
1
Baidya, Mahir Kumar
1
Bauer, Hans H.
1
Benlian, Yeghig
1
Clausen, Thomas
1
Flores, Laurent
1
Gabay, Gillie
1
Ghose, Kamal
1
Gofman, Alex
1
Hanssens, Dominique M.
1
Hirschman, Elizabeth Caldwell
1
Kawahara, Tatsuya
1
Lenté, Christophe
1
Maier, Andrea
1
McEvoy, David M.
1
Mets, Tõnis
1
Mocquillon, Cédric
1
Morgan, Owen Ashton
1
Nagar, Komal
1
Nenycz-Thiel, Magda
1
Neumann, Marcus M.
1
Pauwels, Koen
1
Rawal, Nupur
1
Romaniuk, Jenni
1
Shaw, Robin N.
1
Singh, Gurmeet Sikh
1
Srinivasan, Shuba
1
T'kindt, Vincent
1
Vanhuele, Marc
1
Vieceli, Julian
1
Went, Thomas
1
Whitehead, John C.
1
Willer, Ragnar Karl
1
Wooldridge, Barbara R.
1
more ...
less ...
Published in...
All
Psychology & marketing
1
The marketing review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
2
Discovering how brands grow
Corkindale, David
- In:
The marketing review
11
(
2011
)
4
,
pp. 337-345
Persistent link: https://www.econbiz.de/10009428160
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->