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~person:"Corsaro, Daniela"
~person:"Falkenreck, Christine"
~person:"Kumar, V."
~subject:"Lieferantenmanagement"
~subject:"Relationship marketing"
~subject:"Simulation"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
Relationship marketing
Simulation
B-to-B-Marketing
22
Business-to-business marketing
22
Supplier relationship management
16
Beziehungsmarketing
10
Customer value
5
Kundenwert
5
B2B
4
E-commerce
4
Electronic Commerce
4
Selling
4
Verkauf
4
Business network
3
Business relationships
3
Deutschland
3
Digitalisierung
3
Digitization
3
Direct marketing
3
Direktmarketing
3
Finland
3
Finnland
3
Germany
3
Marketing management
3
Marketingmanagement
3
Russia
3
Russland
3
Salespeople
3
Spain
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Spanien
3
Unternehmensnetzwerk
3
Verkaufspersonal
3
Australia
2
Australien
2
B2B marketing
2
Betriebliche Wertschöpfung
2
Brand management
2
Business-to-Business-Marketing
2
Coronavirus
2
Corporate reputation
2
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11
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17
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English
20
Author
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Corsaro, Daniela
Falkenreck, Christine
Kumar, V.
Kleinaltenkamp, Michael
21
Svensson, Göran
20
Kowalkowski, Christian
14
Naudé, Peter
13
Ulaga, Wolfgang
13
Johnston, Wesley J.
10
Sharma, Arun
10
Keränen, Joona
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Terho, Harri
9
Agnihotri, Raj
8
Casidy, Riza
8
Grewal, Rajdeep
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
La Rocca, Antonella
8
Rodríguez, Rocío
8
Brennan, Ross
7
Henneberg, Stephan
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rangarajan, Deva
7
Schmitz, Christian
7
Backhaus, Klaus
6
Christodoulides, George
6
Høgevold, Nils
6
Itani, Omar S.
6
Jalkala, Anne
6
Krafft, Manfred
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Roberts-Lombard, Mornay
6
Schwepker, Charles H. <Jr.>
6
Snehota, Ivan
6
Ulkuniemi, Pauliina
6
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The journal of business & industrial marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Contributions to Management Science
2
Italian journal of marketing : ITJM
2
Journal of marketing research : JMR
2
Marketing theory
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
Legends in marketing
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
20
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
3
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
4
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
5
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
6
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
7
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
8
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
9
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
10
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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