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~person:"Costagliola, Gennaro"
~person:"Diehl, Sandra"
~subject:"Cross-media advertising effectiveness"
~type_genre:"Aufsatz im Buch"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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