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~person:"Couture, Marie-Pier Charette"
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Couture, Marie-Pier Charette
Astous, Alain d'
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Carrillat, François A.
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How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
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