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~person:"Cova, Bernard"
~person:"Kunkel, Thilo"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Consumer behaviour
Social web
Brand management
32
Markenführung
32
Konsumentenverhalten
20
Social Web
15
Brand image
14
Markenimage
14
Sportmarketing
11
Sports marketing
11
Athletes
10
Beziehungsmarketing
10
Relationship marketing
10
Sportler
10
Brand
9
Markenartikel
9
Internet marketing
6
Online-Marketing
6
social media
6
Football
4
Fußball
4
Sport
4
Sports
4
brand architecture
4
Betriebliche Wertschöpfung
3
Brand community
3
Customer integration
3
Kundenintegration
3
Professional sports
3
Profisport
3
Value creation
3
brand associations
3
brand management
3
brand relationship
3
Appropriation
2
Athlete branding
2
Australia
2
Australien
2
Bibliometrics
2
Bibliometrie
2
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Article
27
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Aufsatz in Zeitschrift
Working Paper
Article in journal
27
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English
27
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Cova, Bernard
Kunkel, Thilo
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Rahman, Zillur
13
Ahn, Jiseon
12
Park, Jungkun
12
Paul, Justin
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Sung, Yongjun
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Rather, Raouf Ahmad
11
Septianto, Felix
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
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Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of marketing management : MM
3
Business horizons
1
European journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
27
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21
Marketing with working consumers : the case of a carmaker and its brand community
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 682-701
Persistent link: https://www.econbiz.de/10011488175
Saved in:
22
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
23
CCT applied research and the limits of consumers' heroicisation
Cova, Bernard
;
Cova, Véronique
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
Saved in:
24
Re-
branding
brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
25
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
26
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
27
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
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