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~person:"Cova, Bernard"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Consumer behaviour
Social web
Brand management
30
Markenführung
30
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19
Brand image
15
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15
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13
Markenartikel
13
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8
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Cova, Bernard
Paul, Justin
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
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Kunkel, Thilo
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Sarkar, Juhi Gahlot
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Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Rahman, Zillur
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Ahn, Jiseon
12
Park, Jungkun
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Romaniuk, Jenni
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Sreejesh, S.
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Sung, Yongjun
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11
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11
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11
Johnson, Lester W.
11
Keller, Kevin Lane
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Rather, Raouf Ahmad
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Septianto, Felix
11
Swoboda, Bernhard
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Journal of marketing management : MM
3
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Business horizons
1
European journal of marketing
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing theory
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Organization : the critical journal of organization, theory and society
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Psychology & marketing
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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21
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
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22
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
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