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~person:"Cova, Bernard"
~subject:"Business-to-business marketing"
~subject:"Social web"
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Search: subject_exact:"Kundenwert"
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Customer value
4
Kundenwert
4
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1
Bundling strategy
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Cova, Bernard
Keränen, Joona
7
Kumar, V.
5
Bolton, Ruth N.
4
Eggert, Andreas
4
Hinterhuber, Andreas
4
Hutt, Michael D.
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Kleinaltenkamp, Michael
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Tarasi, Crina O.
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Terho, Harri
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Ulaga, Wolfgang
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Chatterjee, Sharmila C.
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Kim, Juran
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Ko, Eunju
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Liozu, Stephan
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Loane, Susan Stewart
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Perdue, Richard R.
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Russo, Ivan
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Shin, Hakseung
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Caputa, Wiesława
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Confente, Ilenia
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert
;
Cova, Bernard
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
Saved in:
2
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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