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~person:"Cova, Bernard"
~subject:"Luxury goods"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
~type_genre:"Working Paper"
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Luxury goods
Social web
Brand management
12
Markenführung
12
Consumer behaviour
7
Konsumentenverhalten
7
Social Web
7
Brand
5
Markenartikel
5
Brand image
4
Markenimage
4
Betriebliche Wertschöpfung
3
Brand community
3
Customer integration
3
Kundenintegration
3
Value creation
3
Appropriation
2
Beziehungsmarketing
2
Branding
2
Relationship marketing
2
collaborative marketing
2
volunteering
2
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand communities
1
Brand content
1
Brand hijack
1
CCT
1
Cameroon
1
Community
1
Computerspiel
1
Diaspora
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Displacement
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Cova, Bernard
Ko, Eunju
17
Phau, Ian
17
Loureiro, Sandra Maria Correia
15
Rita, Paulo
9
Valette-Florence, Pierre
9
Veloutsou, Cleopatra
9
Christodoulides, George
8
Hollebeek, Linda D.
8
Kapferer, Jean-Noël
8
Kunkel, Thilo
8
Seo, Yuri
8
Wiedmann, Klaus-Peter
8
Atwal, Glyn
7
Bang, Nguyen
7
Guzman, Francisco
7
Hajli, Nick
7
Melewar, T. C.
7
Nagasawa, Shin'ya
7
Pitt, Leyland F.
7
Septianto, Felix
7
Dion, Delphine
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Kumar, Jitender
6
McLaughlin, Caitlin
6
Michaelidou, Nina
6
Park, Jungkun
6
Rather, Raouf Ahmad
6
Shimul, Anwar Sadat
6
Shukla, Paurav
6
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Heine, Klaus
5
Hennigs, Nadine
5
Husain, Rehan
5
Hyun, Sunghyup Sean
5
Kang, Juhee
5
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Business horizons
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
2
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
3
Marketing with working consumers : the case of a carmaker and its brand community
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 682-701
Persistent link: https://www.econbiz.de/10011488175
Saved in:
4
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
5
Re-
branding
brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
6
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
7
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
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