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~person:"Cox, Joe"
~person:"Müller-Lietzkow, Jörg"
~person:"Terlutter, Ralf"
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Search: subject_exact:"Video game"
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Computerspiel
21
Video game
20
Advertising effects
6
Werbewirkung
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4
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4
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4
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4
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Advergames
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Cox, Joe
Müller-Lietzkow, Jörg
Terlutter, Ralf
Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Engelstätter, Benjamin
7
Reijmersdal, Eva A. van
7
Teipen, Christina
7
Vashisht, Devika
7
Wagner, Gert G.
7
Aguzzoni, Luca
6
Argentesi, Elena
6
Bell, Mark W.
6
Breuer, Markus
6
Buccirossi, Paolo
6
Ciari, Lorenzo
6
Duso, Tomaso
6
Dwivedi, Yogesh Kumar
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Dwyer, Brendan
6
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Hernandez, Monica D.
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Kolb, Albert
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Oechssler, Joerg
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6
Scholz, Tobias M.
6
Waiguny, Martin K. J.
6
Zackariasson, Peter
6
Buijzen, Moniek
5
Cauberghe, Verolien
5
Dürsch, Peter
5
Franses, Philip Hans
5
Ghosh, Tathagata
5
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CIE working paper series
3
Journal of advertising : official publication of the American Academy of Advertising
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Breaking new ground in theory and practice
1
Cutting edge international research
1
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
Handbook on the economics of leisure
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
International journal of entrepreneurial venturing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of cultural economics
1
Journal of marketing communications
1
Kooperation und Konkurrenz
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Paderborner Universitätsreden
1
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
1
The Asia Pacific journal of economics and business : APJEB
1
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
1
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1
Identifying preferences and heterogeneity of consumers in multiplayer video games
Kaimann, Daniel
;
Maraun, Nadja
;
Cox, Joe
-
2016
Persistent link: https://www.econbiz.de/10011458157
Saved in:
2
The interaction of signals : a fuzzy set analysis of the video game industry
Kaimann, Daniel
;
Cox, Joe
-
2014
Persistent link: https://www.econbiz.de/10010413855
Saved in:
3
The signaling effect of critics : evidence from a market for experience goods
Cox, Joe
;
Kaimann, Daniel
-
2013
Persistent link: https://www.econbiz.de/10010194473
Saved in:
4
What makes a blockbuster video game? : an empirical analysis of US sales data
Cox, Joe
- In:
Managerial and decision economics : MDE ; the …
35
(
2014
)
3
,
pp. 189-198
Persistent link: https://www.econbiz.de/10010344774
Saved in:
5
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
6
Kreditkarte oder Vertrauen? : institutionenökonomische Überlegungen zu neuen Geschäftsmodellen der Computer- und Videospielindustrie
Müller-Lietzkow, Jörg
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 131-164)
.
2014
Persistent link: https://www.econbiz.de/10014545887
Saved in:
7
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
8
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
9
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
10
The economics of the video-gaming leisure market
Cox, Joe
- In:
Handbook on the economics of leisure
,
(pp. 407-427)
.
2011
Persistent link: https://www.econbiz.de/10009505772
Saved in:
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