//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cozzi, Gianni"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Brand management
1
Immaterielle Güter
1
Intangible goods
1
Markenführung
1
Theorie
1
Theory
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
Italian
1
Author
All
Cozzi, Gianni
Burmann, Christoph
159
Esch, Franz-Rudolf
158
Baumgarth, Carsten
101
Huber, Frank
94
Melewar, T. C.
84
Keller, Kevin Lane
76
Sattler, Henrik
74
Meffert, Heribert
72
Tomczak, Torsten
69
Bauer, Hans H.
68
Bruhn, Manfred
65
De Chernatony, Leslie
61
Ahlert, Dieter
58
Balmer, John M. T.
56
Phau, Ian
53
Wiedmann, Klaus-Peter
51
Merrilees, Bill
50
Romaniuk, Jenni
48
Loureiro, Sandra Maria Correia
47
Völckner, Franziska
46
Herrmann, Andreas
45
Bang, Nguyen
43
Fournier, Susan
42
Ko, Eunju
42
Schmidt, Holger J.
42
Kernstock, Joachim
40
Rajagopal
40
Strebinger, Andreas
40
Dawes, John
39
Foroudi, Pantea
39
Ind, Nicholas
38
Dubé, Jean-Pierre
37
Gupta, Suraksha
37
Bronnenberg, Bart J.
36
Gierl, Heribert
36
Han, Heesup
36
Parguel, Béatrice
35
Pelsmacker, Patrick de
34
Diamantopoulos, Adamantios
33
Langner, Tobias
33
more ...
less ...
Published in...
All
Economia e politica industriale
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
La pubblicità nell'economia dell'immateriale: prima parte
Cozzi, Gianni
- In:
Economia e politica industriale
34
(
2007
)
4
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003814833
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->