Jud, G Donald; Rogers, Ronald C; Crellin, Glenn E - In: The Journal of Real Estate Finance and Economics 8 (1994) 1, pp. 87-93
This paper examines the value of franchise affiliation to real estate brokerage firms. It uses a national sample to estimate models of brokerage firm sales and revenues. The results suggest that franchises sell more properties than nonaffiliates, but that the average franchise sale results in...