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~person:"Crockford, Gesa"
~person:"Yang, Kiseol"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
~type_genre:"Collection of articles of several authors"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Beziehungsmarketing
Einzelhandel
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Vertriebsweg
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Consumer behaviour
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Dirk Möhlenbruch
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Crockford, Gesa
Yang, Kiseol
Riekhof, Hans-Christian
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Kayas, Oliver G.
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Möhlenbruch, Dirk
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Nariu, Tatsuhiko
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Springer Gabler Research
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ECONIS (ZBW)
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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011302396
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2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
Crockford, Gesa
(
contributor
);
Möhlenbruch, Dirk
(
honouree
)
-
2013
Persistent link: https://www.econbiz.de/10009771927
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