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~person:"Cronley, Maria"
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Cronley, Maria
Kardes, Frank R.
96
Posavac, Steven S.
32
Cronley, Maria L.
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Sanbonmatsu, David M.
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Herr, Paul M.
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The journal of brand management : an international journal
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Effects of advertising cues on brand extension evaluation : a global versus focused processing style account
Puligadda, Sanjay
;
Cronley, Maria
;
Kardes, Frank R.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 473-487
Persistent link: https://www.econbiz.de/10009766387
Saved in:
2
Effects of advertising cues on brand extension evaluation: A global versus focused processing style account
Puligadda, Sanjay
;
Cronley, Maria
;
Kardes, Frank
- In:
The journal of brand management : an international journal
20
(
2013
)
6
,
pp. 473-487
Persistent link: https://www.econbiz.de/10010122885
Saved in:
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