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~person:"Crooke, Michael"
~person:"Guerzoni, Marco"
~person:"Regier, Stefanie"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Sportartikelbranche
8
Sporting goods industry
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Europa
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Produktdifferenzierung
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Produktqualität
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Wintersport
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Consumer behaviour
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Deutschland
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Europe
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Germany
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Konsumentenverhalten
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Preismanagement
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Pricing strategy
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Product differentiation
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Product quality
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Winter sports
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1992-2007
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Brand management
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Markenführung
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Sportbekleidung
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Sportswear
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Zahlungsbereitschaftsanalyse
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Öko-Produkt
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Automotive industry
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Betriebliche Preispolitik
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Brand
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Customer satisfaction
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Estimation
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Gemeinschaftswerbung
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Handelsmarke
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Imagetransfer
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Crooke, Michael
Guerzoni, Marco
Regier, Stefanie
Fredberg, Tobias
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Piller, Frank T.
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Canniford, Robin
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Deyle, Hanno-Götz
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Diller, Hermann
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Fenner, Frank
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Gyssler, Michael
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Honegger, Philip
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Huber, Frank
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Jackson, Stuart E.
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Lin, Angela
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Ramaswamy, Venkatram
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Scheidegger, Reto
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Erfolgreich loyale Kunden managen : Bestimmungsfaktoren der Markenloyalität im Sportartikelsektor ; eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Wilhelmi, Sabine
-
2005
Persistent link: https://www.econbiz.de/10003233148
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