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~person:"Crooke, Michael"
~person:"Mondello, Michael"
~person:"Regier, Stefanie"
~subject:"Markenführung"
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Search: subject:"Sportartikelindustrie"
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Markenführung
Sportartikelbranche
6
Sporting goods industry
6
Brand management
3
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Inter-firm cooperation
2
Sportbekleidung
2
Sportswear
2
Sustainable product
2
Unternehmenskooperation
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Gemeinschaftswerbung
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Imagetransfer
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Internet marketing
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Kfz-Industrie
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Kundenzufriedenheit
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Licence
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Lizenz
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Luxury goods
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Luxusgut
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Luxusgüter
1
Markenartikel
1
Markenimage
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Markenpolitik
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Crooke, Michael
Mondello, Michael
Regier, Stefanie
Cobbs, Joe
3
McKelvey, Stephen
3
Kotulla, Thomas
2
Plank, Kevin
2
Schmid, Stefan
2
Bulut, Cengizhan
1
Byon, Kevin K.
1
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1
Chiu, Weisheng
1
Choi, Jun Woo
1
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1
Ferdinand, Hand-Michael
1
Gaßmann, Barbara
1
Grunwald, Guido
1
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1
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1
Hoffbauer, Andreas
1
Höld, Arthur
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Kim, Hongbum
1
Kramer, Irene
1
Krüger, Kevin
1
Kwon, Harry H.
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Laub, Fabian
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Leng, Ho Keat
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Metzenmacher, Ralf
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Reihe: Marketing, IT und Social Media
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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1
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
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2
Co-Branding als strategische Option der Luxusmarkenführung : eine empirische Untersuchung
Regier, Stefanie
;
Bulut, Cengizhan
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10012878637
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3
Does a manufacturer matter in co-branding? : the influence of a manufacturer brand on sport team licensed apparel
Kwon, Harry H.
;
Kim, Hongbum
;
Mondello, Michael
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
3
,
pp. 163-172
Persistent link: https://www.econbiz.de/10003763543
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