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~person:"Cui, Geng"
~subject:"Online-Handel"
~type:"article"
~type_genre:"Fallstudie"
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The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
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